The Emerging Markets Summit

PROGRAMME

DAY ONE

DAY TWO

CHAIRMAN'S WELCOME

Daniel Franklin, Executive Editor, The Economist

OPENING KEYNOTE: The new world turned upside down

Rt. Hon. Dr Vince Cable MP
Secretary of State for Business, Innovation and Skills

THE NEW DYNAMICS

The world is changing, in complex ways. Three leaders in their respective fields identify the most exciting developments taking place within the global economy, consumer behaviour and the competitive landscape, highlighting those trends which are likely to have the greatest impact on business over the next five years.

09.30   Understanding the drivers of future prosperity: The world in figures

Robin Bew, Editorial Director, Economist Intelligence Unit

09.40   The new economic powerhouses: Ignore at your peril  

09.50   Building a new type of multinational: Seeing the world through a different lens

Sir Terry Leahy, Chief Executive, Tesco

10.00   Discussion

10.30

A NEW SOURCE OF IDEAS

With 977,000 patent applications filed in China alone during 2009, emerging markets have staked their claim as the new hotbed of disruptive, high-tech innovation. How is the culture of innovation in high-growth markets shaking up the entire corporate world? Will Western companies be able to compete against their nimble, new rivals?

SD Shibulal, Co-founder, Infosys Technologies

NEW PERSPECTIVES: Inside the mind of the Chinese consumer

Too often, Western firms fail to grasp the needs and wants of consumers in China, meaning their products and services fall flat.  Two world-renowned authorities discuss how Chinese behaviour and culture should inform your value proposition, influencing how your products and services are designed.  The art of locating opportunities, revealed.

Sir David Tang, Founder, China Clubs, Shanghai Tang
Jan Chipchase, Executive Creative Director of Global Insights, frog design

THE NEW THINKING: How economic empowerment benefits us all

Free market economics and improving the legal entitlements of the bottom billion need not be mutually exclusive. The world’s leading authority on the economic benefits of property ownership outlines startling developments currently taking place around the globe, from Peru to Mongolia, India to Zimbabwe, revealing how these can represent a win-win for enlightened capitalists.

Hernando de Soto, President, Institute for Liberty and Democracy

THE NEW COMPETITORS: The secrets of success

Leading companies from Asia, the Middle East, and Latin America are globalising at a rate of knots. These companies are finding it easier to expand than the older western firms. As they transform from domestic to international businesses, one leader discusses strategies for achieving sustainable growth and assessing the implications for Western competitors.

Naguib Sawiris, Executive Chairman, Orascom Telecom

LUNCH

14.30

NEW STRATEGIES: BUSINESS MODELS
Succeeding in Asia: A guide to winning business

Competitive exchange rates allied to strong projections for Asian consumer demand should spell opportunities for Western manufacturers and service providers to forge profitable new markets; currently, however, less than 9% of UK exports go to Asia, implying there is quite a lot of room for improvement. An expert panel will analyse key opportunities for manufacturers and service providers in high growth markets, examine case studies on how to succeed, and assess the pitfalls which lie in wait for the unwary.

Sponsored by: UK Trade & Investment

Moderator: Gerard Walsh, Regional Director, Asia, Economist Intelligence Unit

THE NEW MARKETS: EIU BRAZIL BRIEFING
Joining the new superpowers

An expert panel break down the key macro economic, social and political trends and theme that will influence the development of Brazil's economy over the next five years.  Topics to be explored will include:

• How is Brazil positioning itself in the new global economy?
• What is the outlook for commodity and manufacturing exports, and for domestic demand?
• Which foreign players are currently investing, where, and with what results?
• Which sectors represent untapped opportunities for traders/investors?
• Making sense of cartelization, risk and political change 

Nizan Guanaes, Chairman, Grupo ABC
Henrique de Campos Meirelles, President, Banco Central do Brasil
Sergio Quiroga, President Latin America & Caribbean, Ericsson 

NEW IDEAS: BRAND BUILDING
The rules of engagement: Techniques for brand building in Emerging Markets

An unexpected challenge that Western companies can encounter when entering emerging markets is having to modify their brand approach. This can be especially difficult with long-established brand identities, where getting buy-in for the necessary changes can be a struggle. However, such alterations are essential for creating a rapport with the consumer, as your products may not only be less familiar than your competitors', but the messaging which proved so effective in New York and London may fall quite flat in Shanghai and Mumbai.

A panel of experts from business and branding will discuss strategies for tailoring your brand to emerging markets, pitfalls that you may face along the way, and best-practice cases from brands that have made a successful transition.

Moderator: Paul Lewis, Managing Editor, Executive Briefing, Economist Intelligence Unit

STREAMED EXECUTIVE BRIEFING SESSIONS

NEW STRATEGIES: THE TALENT QUESTION
Engaging new generations from new markets: The battle for hearts and minds

With high-calibre graduates from emerging economies entering the international workforce, the war for talent has gone global. Multinational firms seeking to attract, develop and retain these future leaders will require an in-depth understanding of their traits, aspirations, preferences and values.

What motivates graduates from Hyderabad, Shanghai, Sao Paolo or Moscow to join, and stay at, your company? An expert panel of global employers and independent commentators reveal Generation Y’s priorities and expectations.

Hosted by ACCA

Moderator: Chris Johnson, Global Head of Human Capital Management, Mercer
Rolf Cremer, Dean and Vice-President, China Europe International Business School

THE NEW MARKETS: EIU INDIA BRIEFING
India uncovered

Those trying to assess India’s economic potential risk being overwhelmed by the speed and scale at which the country is changing (for example, a middle class currently numbering 50 million people is expected to grow to 583 million by 2025). How can trade partners and investors make sense of these staggering movements, and focus on the attainable? An expert panel led by an EIU editor will discuss a range of issues including:

• Forecast of key sectors and opportunities
• Current political and economic trends, and their implications for foreign operators
• The day-to-day reality of doing business in India for Western multi-nationals
• Opportunities the uninitiated might miss, and promising new areas for investment

Moderator: Anjalika Bardalai, Senior Editor/ Economist, Economist Intelligence Unit

D Shivakumar, Managing Director and Vice-president, Nokia India
Jaideep Prabhu, Jawaharlal Nehru Professor of Indian Business and Enterprise, Judge Business School
Rupal Sinha, Regional Managing Director, G4S India
Vipen Sondhi, Managing Director and Chief Executive Officer, JCB India

NEW IDEAS: RETHINKING INTELLECTUAL PROPERTY
Wising up to IP rules

Whether you are envisaging moving intellectual property into emerging markets, or in the process of setting up a joint venture, it pays to be wary. Companies of which you may never have heard are suddenly your biggest competitors – and may be taking advantage of lax intellectual-property legislation in their home countries to profit off the backs of proprietary technology, concepts and innovations that required years of R&D investment from their original owners.

• How important is intellectual property on the risk assessment agenda when a company is expanding into emerging markets?
• Has the situation improved or worsened as globalization has taken root?
• What are the tactics companies are using to protect their IP in these more lax environments?

Moderator: Denis McCauley, Director, Global Technology Research, Economist Intelligence Unit
Alexander Triebnigg, Chief Executive Officer, Novartis Brasil

STREAMED EXECUTIVE BRIEFING SESSIONS

THE NEW MARKETS: EIU EASTERN EUROPEAN BRIEFING
Steppe right up

As the more established Central and Eastern European markets start to mature, corporates are looking further east for significant growth opportunities. Russia is returning to growth and is still an important global market for many multinationals, and there’s a positive buzz around business in Turkey these days. The resource-rich frontier territories of Ukraine, the Caucasus and Central Asia are also coming into play. An expert panel will assess the risks and rewards of doing business in these markets.

• Which are the most promising sectors for international businesses and investors?
• What are the biggest barriers and risks to corporate FDI in the current market?
• Operating strategy: the day-to-day reality of doing business for multinationals

Moderator: Richard Eames, Associate Director CEE, Economist Corporate Network
Kostas Katsoglou, President East Europe Growth Region, Dow Europe
Paul Mountford, President, Emerging Markets Theatre, Cisco Systems

THE NEW MARKETS: EIU CHINA BRIEFING
Where next for China?

China rebounded faster from the global downturn than any other big economy, thanks to massive monetary and fiscal easing, but how sustainable is its growth? We examine the outlook for exports, imports, consumer spending, manufacturing, investment and industrial output, including topics such as:

• Forecast of key sectors and opportunities
• An overview of key political and economic trends
• Policy’s vital role in enabling growth
• How is the Chinese Government focusing efforts to sustain economic expansion?
• The main operational risks and challenges associated with building market presence in China. 

Moderator: Gareth Leather, Senior Editor/ Economist, Economist Intelligence Unit
Jeremy Burks, President, Greater China, Dow Corning Corporation

NEW IDEAS: INNOVATION
The next gold rush

It is generally agreed that emerging markets are a rich breeding ground for innovation, both in terms of pioneering radical, even game-changing ideas and of re-engineering existing techniques and technologies to meet the needs of the new consumer class. A panel of experts will identify those ideas that are starting to build momentum and could fundamentally disrupt global markets, ranging from products that are servicing the unbanked to frugal innovation.

Navi Radjou, Executive Director, Cambridge Center for India and Global Business
Mahesh Yagnaraman, Chief Executive Officer, First Energy

DRINKS RECEPTION

GALA DINNER

CHAIRMAN'S WELCOME

Daniel Franklin, Executive Editor, The Economist

OPENING KEYNOTE ADDRESS: Making sense of the new world economic order

Kgalema Motlanthe, Deputy President, Republic of South Africa

THE NEW RISKS: The world they see is not the world you see

Too many corporate firms are stuck in a Western-centric view of risk that limits a proper understanding of real-life concerns: a panel of experts sets the record straight.

Ahmet Bozer, President Eurasia and Africa Group, The Coca-Cola Company
Luis Alberto Moreno, President, Inter-American Development Bank
Sanusi Lamido Sanusi, Governor, Central Bank of Nigeria 

THE NEW CONSUMER = A NEW KIND OF COMPETITION

Around the world, hundreds of millions of people are finding that for the first time they have the ability to buy a television, a car, a house and consumer products. Brand owners worldwide want to take advantage. However, as multinationals move into new markets, how will they have to create or recreate their brands to be recogniseable and meaningful in new contexts?

An interview with Mohammed Alshaya, Executive Chairman, Alshaya Group

The New BRICs – Who’s climbing the economic ladder?

The recent, significant, growth in South-South trade is a further sign of the shift in global power, yet Western companies and investors have largely failed to grasp the implications of emerging markets relying on each other to fuel their growth.  The new, trilateral trade arrangement between India, the Southern African Customs Union (SACU), and a trading block in Latin America consisting of Brazil, Argentina, Uruguay and Paraguay (Mercosaur) is surely an indication of things to come, but of what exactly?

THE NEW RESPONSIBILITY: Climate change and its implications for global economic development

Lord Stern, Professor of Economics, London School of Economics

Daniel Franklin

Executive Editor

The Economist

Robin Bew

Editorial Director

Economist Intelligence Unit

Kgalema Motlanthe

 Deputy President

 Republic of South Africa

Sir Terry Leahy

Chief Executive

Tesco

Ahmet Bozer

President Eurasia and Africa Group

The Coca-Cola Company

Hernando de Soto

President

Institute for Liberty and Democracy

SD Shibulal

Co-founder

Infosys Technologies

Naguib Sawiris

Executive Chairman

Orascom Telecom

Lord Stern

Professor of Economics

London School of Economics

Sir David Tang

Founder, China Clubs

Shanghai Tang

D Shivakumar

Managing Director and Vice-president

Nokia India

Jaideep Prabhu

Jawaharlal Nehru Professor of Indian Business and Enterprise, Director, Centre for India & Global Business 

Judge Business School, University of Cambridge

Jan Chipchase

Executive Creative Director of Global Insights

frog design

Jeremy Burks

President, Greater China

Dow Corning Corporation

Rolf Cremer

Dean and Vice-president

China Europe International Business School

Nizan Guanaes

 Chairman

 Grupo ABC 

Kostas Katsoglou

President East Europe Growth Region

 Dow Europe  

Luis Alberto Moreno

President

 Inter-American Development Bank

Mohammed Alshaya 

Executive Chairman 

Alshaya Group

A B Partners

ACCA

Accenture

AICEP Portugal Global

AirAsia

Alexandrion Romania

Alliance Boots

AMREF UK

Anglo American

AOG Advisory Services

Apex-Brasil

ArcelorMittal

Argentine Embassy

ASEAN UK Business Forum

Asia House

Aspen

AT T Williams F1

Atradius

Augere

Azercell Telecom

Baker McKenzie CIS Ltd.

Balfour Beatty

Bank PHB

Barclays

Barclays Capital

Barclays Commercial Bank

Beckman Coulter International

BG Group

Bharat Forge

Bloomberg TV

Brasilian Spanish Chamber of Commerce

Britain-Nepal Chamber of Commerce

British Chamber of Commerce in Spain

British Chamber of Commerce Thailand

British Embassy, Brazil

British Institute of Technology and E-Commerce

British National Space Centre

Brunswick Group

Buchanan Group

Burson Marsteller

Cantos Communications Ltd

Capdistributors

Central Bank of Philippines

Central Bank of the Argentine Republic

Centre for Science and Environment

China-Britain Business Council

Chinese Embassy to the UK

CHS

Citigroup

Cleary Gottlieb Steen Hamilton

CNN International

Cola Eurasia Africa Group

Control Risks

Corham Capital

CSC

DEG - Deutsche Investitions- und Entwicklungsgesellschaft

Deloitte Ahmed Mansour Associates

Department for Business, Innovation Skills

Diligence International

Dow Europe

Dr. Soliman Fakeeh Hospital

DZ Bank

Economist Intelligence Unit

Embassy of Brazil

Embassy of China

Embassy of the Russian Federation

Emerging Markets PR

Ernst Young

European Commission

Farrar Media International

Fidelity Investments

Financial Supervision Commission

Fipa

Firmenich

GlaxoSmithKline

Global Investment

Gong Communications

Google

Google UK

Grant Thornton

Harrods

Haward Tyler

Heineken International

HSBC

IDA Ireland

IKEA Foundation

IMS Health

Indian High Commission

Indonesian Embassy

INDRA Sistemas

International Financial Services

International Marketing Council of South Africa

International Organisation Development (IOD)

Investec Asset Management

IP Group

Japan Centre for International Finance

Jardine Lloyd Thompson

Johnson Johnson Medical Products Austria

Journalist

JPMorgan

Kalyani Thermal Systems

Lexis Nexis

Lloyds TSB

London School of Economics

Long Feng Film International

Lowe's Companies Inc.

M C Saatchi

Macrae Co

Made in Africa

Marks Spencer

Maxis Securities

MediCapital Bank

Merrill Lynch

Microsoft

Minister Office,
Ministry of Finance, Thailand

Ministery of Interior

Ministry of Commerce and Industry

Ministry of Foreign Affairs of Azerbaijan

Nikko Asset Management

Nikko Asset Management

Office of Economic and Financial Affairs, London

Office of The President, Rwanda

Ortho-Clinical Diagnostics GmbH

Oxfam GB

Pakistan High Commission

PERA

Peruvian Embassy

Philippine Embassy

PIN International Properties

Prime Minister Office

Pro Mexico

Proexport London

PRS for Music (PRS)

PSI Partners

Rail One Group

Red Bull Adria

Republic of Colombia

Republic of The Philippines

Republic of Tunisia

Reynolds Ventures

Ria Novosti

RISC International

Royal Bank of Scotland

Royal Thai Embassy

Russian Federation

Russian Ministry of Economic Development

Rwanda Development Board

Rwanda Embassy UK

SECURITAS Serbia

Segro

SGB Group

Skolkovo Business school

SLIC Group

Sodet Sud

Southbank UK

Sovereign Trust

Spanish Chamber of Commerce

Spectris

Sri Lanka High Commission

Standard Bank

Standard Chartered Bank

Sweer China

Tata

TC Ziraat Bankasi

The Brand Union

The Coca Cola Company

The Indonesian Investment Promotion Centre

The Sage Group

The World Bank

Thomson Reuters

TransAfrica Capital

Treasury

Tunisian Embassy, London

Tunisian Television

Turkish Consulate General

Turkish Embassy

U.S. Embassy London

UCLA Anderson Graduate School of Management

UK Trade Investment

UKTI North East

Unilever

Wolff Olins

World Bank

Wyeth Europa

YTL Hotels and Properties

INFRASTRUCTURE

Asia accounts for 35% of all car sales and 43% of mobile phones in the world.
Source: The Economist

India needs at least 400 airports and 3,000 aircraft in the next 10 years to keep pace with the growing demand.
Source: Union Civil Aviation Minister Praful Patel

China is currently building 57 new airports.
Source: FT Adviser. Focus: Brics - Taking growth to new heights

Over the next 15 years, China is forecast to construct:
5 billion sq m of new road
40 billion sq m of new floor space
5 million buildings
50,000 skyscrapers
All equivalent to building two cities the size of Chicago every year.
In the next 15 years China’s cities could build 170 new transit systems. That is twice the number of roads currently in Europe.
Source: McKinsey

TALENT, EDUCATION AND PEOPLE

China will have 6 million university graduates this year (2010).
Source: Chinese Premier Wen Jiabao

Each year India produces about twice as many engineering and computing graduates as the US.
Source: The Economist

By 2025, more Chinese people will speak English than the number of native English speakers worldwide.
Source: Gordon Brown

CONSUMERS

By 2030, 93% of the world’s middle class will live in what is currently termed emerging markets.
Source: Wharton report, fact taken from The World Bank

In 2009, the Indian middle class consisted of 50 million people. By 2025, the figure is estimated to rise to over half a billion people.
Source: McKinsey

The growth in China’s urban consumption between 2008 and 2025 will be equivalent to annual demand in Germany.
Source: McKinsey

The number of high net worth individuals in Asia Pacific is projected to rise by over 80% from 2008 to 2013, twice as many as in North America.
Source: Cap Gemini and EIU report, Financial Wealth Forecast

With 64 billionaires, China is second only to the US.
Source: BBC News

The high-income segment will triple by 2016, quadruple in boomtowns
Source: NCAER/FCR

TECHNOLOGY

In 2009, India added over 10m telephone subscribers per month, equivalent to the population of Greece.
Source: India Brand Equity Foundation

One billion people in emerging markets have a mobile phone but no access to banking services; by 2012 this population will reach 1.7 billion.
Source: McKinsey

Asia accounts for 35% of all car sales and 43% of mobile phones in the world.
Source: The Economist

In 2009, 233 million Chinese—twice as many as in the previous year—accessed the Net on handheld devices.
Source: McKinsey

ECONOMY AND FINANCE

In 2010-11, Reserves will be more than double Brazil's gross external financing requirement.
Source: Economist Intelligence Unit Report - Brazil

By 2025, 15 cities in China will have over 25 million inhabitants.
Source: Economist Intelligence Unit China forecast

There will be $100bn in outwards investment from the East to the West in the next five years.
Source: Economist Intelligence Unit

Total international reserves in China are forecasted to increase from 825.6bn to 3073.1bn by 2011, an increase of 372%.
Source: Economist Intelligence Unit

Chinese entities generated a record 298 cross-border M&A deals in 2009.
Source: Thomson Reuters (Economist Intelligence Unit report)

South-South trade now accounts for one-third of total world trade.
Source: Supachai Panitchpakdi, Director-General of the United Nations Conference on Trade and Development (UNCTAD)

By 2050, Brazil is forecast to overtake leading industrial economies such as Germany, Japan and the UK, to become the fourth largest economy in the world.
Source: Goldman Sachs

India is forecast to be the largest contributor to growth in the world’s working population in the next decade.
Source: Financial Times Advisor

Between 2008-2025, the 30 fastest growing cities will be in emerging markets. The largest among them are projected to grow by almost 200% in this period; in contrast, developed market cities are forecast to grow by only 35%.
Source: PricewaterhouseCoopers

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