The Global Sport Summit 2010

REGISTRATION AND REFRESHMENTS

CHAIR'S INTRODUCTION

Daniel Franklin, Executive Editor, The Economist

SUCCESS BREEDS SUCCESS: ENGAGING WITH VICTORY

For sports governing bodies, nothing stimulates commercial and fan interest more effectively than delivering inspiring victories on the field. How can a national sport or federation best deliver a gameplan that provides great human drama while protecting long-term interests and off-field priorities? A panel of athletes turned administrators/commentators will discuss...

Moderator:
Matthew Lorenzo, Presenter, Sky Sports News
Panelists:
Sir Clive Woodward, Director of Elite Performance, British Olympic Association
Tim Hunt, Brand Director, The European Tour
Sir Trevor Brooking, Director of Football Development, The Football Association

GLOBAL ECONOMIC FORECASTS, EXPLAINED
The Economist Intelligence Unit’s leading forecaster reveals what lies in store for the major high-growth economies, talking through GDP and consumer spending, and bringing the figures to life.

Robert Ward, Director, Global Forecasting; Deputy Director, Country Analysis, Economist Intelligence Unit

BUILDING A GLOBAL SPORTS PROPERTY
The axis of influence in global sport is shifting towards high-growth markets; increased consumer spending in Asia; a strong performaning Latin America; and a connected Africa all spell opportunities for Western leagues, clubs, sponsors and broadcasters. How should leading leagues, clubs and tournaments go about growing their international fan and revenue bases?

Roger Goodell, Commissioner, NFL
Ian Ritchie, Chief Executive, All England Lawn Tennis & Croquet Club
John Skipper, Executive Vice-president, Content, ESPN

FOCUS ON THE CHINESE CONSUMER
Leagues, clubs, sponsors and broadcasters are investing huge amounts of time, effort and money in attempts to develop and monetise Chinese fan-bases, but for the most part they fail to understand how to engage with this market. We get to grips with the specific nature of the Chinese fan, looking at media consumption, purchasing habits and participation in sport.

Peter Kenyon, Managing Partner, CAA Sports
Jianhua ‘Kenny’ Huang, Founder and Chairman, QSL Sports
Charles Wang, Founder, Computer Associates and Owner, New York Islanders

BUILDING FAN EXCITEMENT AND INVOLVEMENT
With new technologies disrupting old business models, sports are having to re-invent traditional methods of reaching audiences. Who is making best use of smart stadia, the internet, mobile phones and TV to engage consumers? Who is encouraging fans to generate their own content and ‘buzz’ around events? We reveal the most imaginative techniques and technologies for engaging target markets.

Moderator:
Dan Singer, Director, Media and Entertainment Practice, and Leader, Global Sports Practice, McKinsey & Company
Panelists:
Mike Miller, Secretary General and Chief Executive Officer, International Rugby Board (IRB)
Marcelo de Campos Pinto, Executive Director, Globo Esportes
Barbara Slater, Director of Sport, BBC
Jed York, President and Owner, San Francisco 49ers

SPOTLIGHT ON BRAZIL: SPORT'S ROLE IN DRIVING SOCIAL CHANGE
We hear great claims about the value which sport represents as an enabler of a better, fairer society. Nowhere will these claims be put more to the test during the next decade than Brazil, host of the 2014 Olympic Games and 2016 FIFA World Cup. How, where, and when will the Games deliver breakthrough progress in the country's economic and social development?

Jeanine Pires, Director, Agency for the Promotion of the 2016 Olympics

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