How to mean something: A Big Rethink Webinar

December 8th 2011
  • Anywhere

All marketing now takes place within the cacophony of multichannel media.  Customers are bombarded with messages constantly, from when they collect the post in the morning and check their e-mails to when they travel home and watch TV at night. When your customers are constantly hearing marketing messages, how can you make certain they care about what you’re saying?

Today's webinar was run as part of a series of free webinars leading up to The Big Rethink 2012.  How to mean something looked at how different marketing channels can capture customers' attention in their own ways. How can their different characteristics be used intelligently to create a meaningful, powerful message? How can they be combined to maximum effect? How does a company guarantee brand advocay? And is brand advocacy most obvious on or off line? These were the questions answered and debated by our panellists this morning.

Chaired by Chris Webber, Senior Editor at the Economist Intelligence Unit, confirmed panelists include:

• Steve Barton, Global Business Partner. OgilvyOne/WW
• Patrick Collister, Founder, Creative Matters
• Hamish Pringle, Strategic Advisor, 23red
• Martin Troughton, Marketing Director, Anglian Home Improvements and Founder, Harrison Troughton Wunderman
 HOW DOES IT WORK?

Economist Conferences' live webcasts are a unique, digital approach to the traditional conference, physically bringing together a small group of experts, and then inviting a much larger, virtual audience to take part, comment and ask questions of the main discussion.

This webcast is 60 minutes in length with 4 speakers taking part. 
MISSED THE LIVE VIDEO BROADCAST?

The webinar is now available to watch on-demand should you have missed it. All you need to do is register your details by clicking the link below and you will be able to watch it free of charge.

Steve Barton, Global Business Partner, OgilvyOne/WW

Steve is one of the most exciting and experienced thinkers in today's fast changing communications arena. He is a passionate advocate for the power of word-of-mouth marketing.

Patrick Collister, Founder, Creative Matters

Patrick founded Creative Matters in 2004 having previously worked as Executive Creative Director and Vice Chairman at Ogilvy London. He has won many creative awards including Gold and Silver Lions at Cannes.

Hamish Pringle, Strategic Advisor, 23red

Hamish is an expert in the development and stewardship of corporate, product and service brands. After ten years in the role he stepped down as Director General of the IPA in July 2011 and returned to consultancy work.

Martin Troughton, Marketing Director, Anglian Home Improvements

Martin's career focus has been singularly Direct Marketing. He is now Marketing Director for Anglian Home Improvements having previously been Managing Partner for Harrison Troughton Wunderman, which was world renowned for its creative excellence.

Chris Webber, Senior Editor, Economist Intelligence Unit

Chris covers a range of business, economics and technology issues for the Economist Intelligence Unit. His recent work has included projects on how workplace practices need to adapt in the face of rapid technological advance.


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