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Technology, reform and innovation are driving significant changes in how healthcare is delivered. The pharma industry will play a crucial role in shaping this, but will need to innovate to stay ahead.
Now in its 16th year, The Pharma Summit is the strategic forum to understand how firms can take advantage of these developments and drive future competitive advantage. Taking place in London on February 11th 2010, the event will bring together 150 senior executives from across pharma including some of the industry's most influential names.
| GET INSIGHT FROM TWO OF THE INDUSTRY'S LEADING CHIEF EXECUTIVES: hear their unique visions for the future of pharma | |
| DISCOVER HOW BUSINESS MODELS ARE CHANGING to reflect the innovation in healthcare delivery | |
| LEARN ABOUT THE EVOLVING CUSTOMER from other industries and how patients are now driving changes | |
| DISCOVER NEW HEALTHCARE TECHNOLOGIES: understand the challenges and opportunities that it offers pharma | |
| HEAR THE ECONOMIST INTELLIGENCE UNIT'S LATEST FORECAST: for the markets that will lead the industry's growth in 2010 | |
| FIND OUT ABOUT THE FUTURE OF INNOVATION IN PHARMA and how biohackers can change the way the industry innovates |
Superb speakers include:
- David Brennan, Chief Executive Officer, AstraZeneca
- Werner Cautreels, Chief Executive Officer, Solvay Pharmaceuticals
- Ornella Barra, Chief Executive, Pharmaceutical Wholesale Division, Alliance Boots
- Roch Doliveux, Chief Executive Officer and Chairman of the Executive Committee, UCB
- Jon Achenbaum, Senior Vice-president Global Strategic Marketing, Bayer HealthCare Diabetes Care
- Ulf Wiinberg, President and Chief Executive Officer, H. Lundbeck
- Jeff George, Chief Executive Officer, Sandoz
- Ranjit Shahani, Country President, Novartis India
- Paul Stoffels, Global Head, Research & Development, Johnson & Johnson Pharmaceuticals
- Patrick Flochel, Partner, EMEIA Life Sciences Leader, Ernst & Young

Programme
| 09.00 |
CHAIRMAN'S WELCOME Natasha Loder, Science and Technology Correspondent, The Economist |
| 09:10 |
VISIONS OF THE FUTURE OF PHARMA - I: David Brennan, Chief Executive Officer, AstraZeneca |
| 09:40 |
REVOLUTION IN HEALTHCARE: Building a role in a changing system • Overview: a shifting healthcare landscape - a journey through regulatory, technological and social forces driving change in the next three years Ornella Barra, Chief Executive, Pharmaceutical Wholesale Division, Alliance Boots |
| 10.40 | REFRESHMENT BREAK |
| 11.10 |
PATIENTS DRIVING HEALTHCARE INNOVATION: How patients are changing the system and society around them by taking control of their health • How should pharma respond to increasing patient empowerment? Jon Achenbaum, Senior Vice-president, Global Strategic Marketing and Head of Latin America Commercial Operations, Bayer Healthcare Diabetes Care |
| 12.10 |
THE FUTURE OF HEALTHCARE TECHNOLOGY: embracing the challenge to ‘business as usual’ • Visions of the long-term future of healthcare technology Patrick Flochel, Partner, EMEIA Life Sciences Leader, Ernst & Young |
| 13:10 | LUNCH |
| 14:30 |
EMERGING MARKETS: different rules and fresh thinking in emerging market healthcare Discussion Robert Ward, Director, Global Forecasting; Deputy Director, Country Analysis, Economist Intelligence Unit |
| 15.30 |
VISIONS OF THE FUTURE OF PHARMA - II: Paul Stoffels, Global Head, Research & Development, Johnson & Johnson Pharmaceuticals |
| 16:00 | SUMMARY AND CLOSE OF CONFERENCE |
Speakers
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David Brennan Chief Executive Officer, AstraZeneca David will propose a vision for the future of the industry and his view on how business leaders should be preparing for it. |
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Roch Doliveux Chief Executive Officer and Chairman of the Executive Committee, UCB Roch will talk about UCB’s exciting patient-driven innovations and how the company is benefiting from them. |
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Paul Stoffels Global Head, Research & Development, Johnson & Johnson Pharmaceuticals Paul's vision for the future of pharma will challenge delegates to consider how they can ready their companies. |
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Ulf Wiinberg President & Chief Executive Officer, H. Lundbeck Ulf will talk about how he plans to respond to rapid change. |
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Jeff George Chief Executive Officer, Sandoz Jeff will bring insights from his experience leading this major, pioneering generics company. |
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Ranjit Shanhani Country President, Novartis India Ranjit will talk about the importance of innovation to make the most of prospects in emerging markets, relating to his experience leading Novartis in India |
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Janice Haigh Senior Director, Pricing & Market Access - Europe, Astellas Pharma Europe Janice is ready to redefine the way the pharmaceutical industry markets itself, in line with the changing role of patients, physicians and other stakeholders in the European healthcare system. |
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Jon Achenbaum Senior Vice-president, Global Strategic Marketing, Bayer HealthCare Diabetes Care Jon will talk about Didget – the Bayer gadget that allows children to manage their diabetes using their Nintendo DS. |
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Mazen Darwazah Vice-chairman, Hikma Pharmaceuticals Mazen will share insights from Hikma’s leading expertise in the Middle East. |
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Jostein Davidsen General Director, Nycomed Russia-CIS & Senior Vice-president, Nycomed Group Jostein will talk about why Nycomed is investing in Russia-CIS and what strategies work best in these markets. |
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Ornella Barra Chief Executive, Pharmaceutical Wholesale Division, Alliance Boots Ornella will share the wholesalers’ perspective on changes taking place in healthcare. |
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Hans Hofstraat Vice-president, Healthcare Strategic Partnerships Philips Research Hans will talk about the healthcare technology that Philips is developing, and what technology like this means for the future of healthcare. |
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Jim Haseloff Research Scientist and Lecturer, University of Cambridge Jim is a pioneering biologist who takes part in the annual Internationally Genetically Engineered Machine competition, a jamboree that is changing science, where undergraduates have engineered bacteria that can do the work of a failed kidney or show quickly whether water is safe to drink. |
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Bright Simons Co-ordinator, mPedigree Bright was disturbed by the problem of counterfeit drugs in his home country, Ghana, so he invented a system that allows patients to verify the validity of medicines using their mobile phones. mPedigree is an inspiring example of how innovation can overcome challenges in emerging markets. |
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Geoffrey Carr Science Editor, The Economist Geoffrey will bring The Economist’s angle on the outlook for synthetic biology. |
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Patrick Flochel Partner, EMEIA Life Sciences Leader, Ernst & Young Patrick will share his expertise in the technology with potential to revolutise pharma. |
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Natasha Loder Science and Technology Correspondent, The Economist Natasha will bring The Economist’s ideas and opinions to the day’s discussions. |
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Robert Ward Director, Global forecasting; Deputy Director, Country Analysis, Economist Intelligence Unit Robert is our in-house oracle. He will run through the EIU’s forecast for the markets that promise the best growth prospects for pharma in the next 5 years. |
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Michael Reilly Director, Orange Healthcare UK Michael will share some insights into the future of mobile health, based on the work that Orange is doing in this area. |
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David Gillen Vice-president Primary Care Business Unit, Pfizer David will give the perspective of an industry leader on the possibilities that new healthcare technology opens up for pharma. |
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Iain Scott Senior Editor, Economist Intelligence Unit Iain will share his expertise in the forces that are shaping the healthcare industry, and talk about how the most exciting changes are likely to impact pharma. |
Who attends?
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The Pharma Summit 2010 will bring together over 150 senior industry executives. Representatives already registered to attend come from across 14 countries and major organisations that include:
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"The Economist event presented a diverse range of arguments and viewpoints that were genuinely stimulating, the sum of which suggested to me that a Golden Age of conferencing could be being ushered in by the economic Dark Age." “Inspiring!” “Top level view of the Pharma sector” “Stimulating” “Very thought provoking content” |
Partners
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Register
FEES
| Excl. VAT | VAT | Price inc. VAT | |
| Standard Delegate Rate | £995.00 | £174.13 | £1,169.13 |
| Group Rate (rate per person when three or more delegates register) |
£895.00 | £156.63 | £1,029.25 |
Please note:
* Your payment must be received prior to attendance.
** Discounts cannot be combined
*** Your registration fee includes refreshments, lunches and your conference materials.
BOOKING OPTIONS
1. Online
Please note you will be directed to an external site to complete your booking.
2. By Post or Fax
Please download the registration form and return by FAX to '+44 (0)207 576 8472' or by POST to 'Customer Sevices, Economist Conferences, 26 Red Lion Square, London WC1R 4HQ, United Kingdom'
3. By Phone
Please call customer services on +44 (0)207 576 8118
Enquiries
For any enquires, please email our customer service team.
Feedback
We would like to thank everyone who attended The Pharma Summit. In order to assist us with future events, we appreciate all attendee's feedback. In order to let us know your thoughts please complete the evaluation form that can be accessed by clicking the image below.
We appreciate your time in providing this useful feedback and look forward to seeing you next year.


























