March 11th 2010 - March 12th 2010
Powerful forces are revolutionising business. It's happened before and it's happening again. Today's challenges mean customer needs are changing and fast. We need to start thinking of new ways to compete. The Redesigning Business Summit will show you how.
Procter and Gamble, Samsung, Google, Amazon and Apple know what's needed - they use design thinking.
Economist Conferences, in association with the Design Council, is inviting business leaders to sample the fresh thinking that business needs to seize opportunities in a volatile world.
Why attend?
The Redesigning Business Summit will encourage you to challenge the principles underpinning business and management for the last decade by:
Economist Conferences is working with the Design Council and an advisory board of industry experts to develop content for the event. Economist Conferences is solely responsible for all commercial, sponsorship and financial relationships in connection to this event.
DAY ONE - MARCH 11TH 2009
DAY TWO - MARCH 12TH 2009
08:50 | Welcome remarks Vijay Vaitheeswaran, Correspondent, The Economist Martin Temple CBE, Chairman, Engineering Employers Federation |
| | THE CHALLENGE TO BUSINESS |
| 09.00 | How the world is changing, and the implications for business Major economic, environmental, political and social challenges face business. In finding solutions, companies will be revolutionised. Speakers share new ideas on how. | 09.00 | How the change imperative will continue to shake business in the next three years
The forces that shaped the world and its economy in the last two years, how they put a premium on companies’ ability to reinvent, and how they will continue to do so in the near future. Robin Bew, Editorial Director and Chief Economist, Economist Intelligence Unit | | 09.10 | Interview with Will Hutton on identifying the new value drivers in business
Will’s thoughts on how companies should reassess their assets for a changing world. Will Hutton, Executive Vice-Chair, The Work Foundation | | 09.25 | How to collaborate to solve business’ biggest problems
How technological and social trends are opening up new possibilities for companies to solve problems, and why this will breed new species of competitors. Nick Jankel, Collaborative Innovation Pioneer, Media Philosopher and Chief Executive, wecreate | | 09:40 | How climate change will drive business innovation
How climate change policy and consumer concerns about the environment and are leading to radically different thinking in business. Steve Evans, Professor of Life Cycle Engineering, Cranfield University | | 09:55 | Question time
Vijay leads discussion between Robin, Will, Nick and Steve on their collective vision for the future of business. |
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10.55 | Design Driven Innovation: Changing the Rules of Competition by Radically Innovating what Things Mean
How companies are using design to change how they compete, and what this means for business in future.
Roberto Verganti, Professor of Management of Innovation, Politecnico di Milano, and Author |
11.20 | CASE STUDIES SERIES I: The New Competitors
These people used design-thinking to build their companies, and the results show just how different organisations could look in future as new approaches are adopted. | 11.20 | Thinking about the car in a completely new way- Riversimple
How Riversimple designed a completely new kind of car, and a completely new kind of business to go with it.
Hugo Spowers, Founder and Project Leader, Riversimple | | 11.35 | A company designed around what consumers want – PACT
How PACT used design to understand prospective customers and rethink how a product could be developed and sold.
Jason Kibbey, Chief Executive Officer and Co-Founder, PACT | | 11.50 | Question time
Vijay leads discussion between the new competitors. |
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12.10 | CASE STUDIES SERIES II: Disruption at established companies These people are at the front line of design-driven transformation at their companies. | 12.10 | A design challenge that is revolutionising business - Marks and Spencer
How everything from packaging to processes is being redesigned around the principle of sustainability at Marks and Spencer, changing how business is done.
Richard Gillies, Director of Plan A and Sustainable Business, Marks and Spencer | | 12.25 | Design-Led Business Transformation at Samsung
How Samsung is making the transition from being a product focused company to one which creates end-to-end design solutions for customers.
Crispin Jameson, Worldwide Chief Strategy Officer at The Brand Union – Principal Consultant to Samsung | | 12.40 | Reinventing around customers - Microsoft
How a stronger relationship with consumers is transforming Microsoft.
John Mangelaars, Regional Vice-president, Consumer and Online, EMEA, Microsoft | | 12.55 | Question Time Vijay leads a discussion with the case study presenters |
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| 14.15 | Workshops | 14.15 | Workshop introduction - Leading by asking the right questions
The role of modern leadership is not to provide answers; it is to ask the right questions. Paul introduces how the afternoon’s workshops will help participants to do this.
Paul Bennett, Managing Partner and Chief Creative Officer, IDEO | | 14.45 | Workshops – Finding new solutions
Working in small groups on challenging, hands-on tasks, participants gain tools to find new solutions to their biggest business challenges. At the end of the session, every participant takes away the seeds of a radically different solution to a pressing business concern. | | 15.50 | Coffee break | | 16.10 | Workshop summary – Comparing solutions
See all the ideas generated in the afternoon’s workshops. |
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16.30 | Embracing uncertainty
How you can lead in an uncertain future by using design to find new ways to compete. Craig Sams, Co-Founder and Executive Chairman of Carbon Gold; Founder and President of Green & Black’s |
| 08.50 | Welcome remarks
Vijay Vaitheeswaran, Correspondent, The Economist
David Kester, Chief Executive, Design Council |
09.00 | Fresh thinking about business models
Benchmark against competitors that are changing, and experience new tools to rethink your own company. | 09.00 | How companies are changing
How 400 senior business leaders feel about their business models and how these should change. Compare their plans with yours in an interactive poll.
Terry Back, Partner, Grant Thornton | | 09.10 | Tools to change your business
Jonathan Sands introduces a toolkit that could change your approaches to complex business challenges. Jonathan has worked with ASDA, the BBC, Durex, Glasgow 2014, McCain, Royal Mail, Nestle and Nike, using design to help them to become more competitive. Jonathan Sands, Chairman, Elmwood |
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| 10.05 | The consumer is changing everything How businesses are innovating by thinking like designers and building their strategies around customers’ experiences. | 10.05 | Case study – Penguin
How this publisher is engaging more readers with Penguin books by responding to consumer demand for more active, creative engagement with companies.
Anna Rafferty, Digital Marketing Director, Penguin | | 10.15 | Case study – Virgin Atlantic Airways
How understanding the customer’s experience has led to innovative services that encourage more people to fly Virgin.
Joe Ferry, Head of Design, Virgin Atlantic Airways | | 10.25 | Case study – TomTom
How using the customer’s experience as a strategic starting point led to a highly successful new product category.
Ingrid Halters, Head of User Experience, TomTom | | 10.35 | How companies will be built around consumers in future
How companies will be transformed as customer relationships become central to business.
Jonathan Salem Baskin, Author, Columnist and Chief Heretic, Baskinbrand |
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11.30
| Innovation master class with the Design Council An energetic and inspiring master class that will leave you with new means to innovate using design. | | Introduction and insights
David Kester joins the man behind the monetisation of MSN, the innovation burst at Cadbury and the turn-around of Rolls Royce Motor cars, to introduce a case study.
Eddie Obeng, Founder and Learning Director, Pentacle Business School
David Kester, Chief Executive, Design Council | | | The design perspective
Dynamic and formidable designer Richard Seymour demonstrates the tools designers use to address challenges, using a case study to illustrate how these can be put to use by non-designers.
Richard Seymour, Director, Seymour Powell | | | The front-line perspective
Susan shares her experience undertaking a project to use design to find solutions, and breaks down how to implement design thinking successfully from encouraging collaboration to overcoming delivery problems.
Susan Osborne CBE, Chief Nurse, NHS East of England | | | The innovation leadership challenge
A challenge to the old model of leadership and to today’s business leaders.
Eddie Obeng, Founder and Learning Director, Pentacle Business School |
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| | BUILDING BUSINESS AROUND FUTURE REALITIES
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| 12.40 | Four visions of the world tomorrow, and how to build your company around them
The four biggest questions that business should be asking about the future, and a demonstration of how these questions could be turned into good business. | | Four trends that will shape tomorrow’s world
The shift of power to emerging markets, ageing popultations, the energy economy, and availability of capital.
Robin Bew, Editorial Director and Chief Economist,
Economist Intelligence Unit | | | Four starting points for businesses to be built on these trends
George will turn each of these trends into a question that could underpin a business plan.
Sir George Cox, Board Member of NYSE-Euronext, Director of Shorts, former Director General of the Institute of Directors and the past Chairman of the Design Council |
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