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The Big Rethink, took place on March 3rd 2011 and focused on the various ways that businesses are generating new ideas to gain competitive advantage, exploring the drivers of fresh thinking, from imaginative leadership to global trends like changing consumer behaviour, and encouraged our audience to consider how these could be used in their own organisations.


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Andy Fennell Chief Marketing Officer Diageo
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Julie Meyer Founder and CEO Ariadne Capital
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Christian Hernandez Head of International Development Facebook
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Kerstin Mogull Chief Operating Officer BBC Future Media & Technology
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David Butler Vice-president, Global Design, The Coca-Cola Company
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