Cognitive Media


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Cognitive media

Scribing requires active listening from its practitioners; a skill that is becoming more common in the business world as companies seek to improve the quality of their events and meetings. Scribing is the real-time capture, processing and iteration of information in a visual form. This could be presented in words, cartoons, pictures, diagrams, flows and hierarchies.

The benefits are:

• It generates participation, people feel acknowledged that they are being heard.
• It generates real-time feedback to the system. It organises and distills information real-time.
• It acts as a map to the conversation, keeping participants on track and allowing them to back track without losing focus.
• It allows ideas to build on one-another. Seeing large amounts of information helps people develop synthesis of that information.
• It provides group memory, associating images to concepts builds strong mental memory. Ideas also become neutral and property of the group rather than a lone presenter.

By surrounding participants with information and structuring it with a cogent flow allows everyone to observe patterns and see that information in new ways. This immediately accelerates understanding and the decision making process.
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