Redesigning Business Summit

REDISCOVERING IMAGINATION:
COMPETING ON IDEAS

The Big Rethink will be taking place on March 3rd 2011 and we look forward to welcoming you to part two of the Big Rethink series. 

Businesses are dealing with far greater levels of uncertainty. The tenure of competitive advantage is short. If they cannot compete by cost, size or by protectionism, it will be new ideas and innovations that build advantage. Knowledge alone is no longer sufficient - it will be the power of imagination that sustains advantage which is why this year's theme is Rediscovering imagination: competing on ideas.

The Big Rethink 2011 will focus on how businesses can revolutionise their approach to innovation by rediscovering imagination. By moving away from tightly controlled processes of innovation and embracing the imagination small businesses and individuals can compete with giants.

The programme for the event will be available shortly.

We are The Economist. Live. Rediscover imagination.

ON THE BIG RETHINK 2010

"By far the best conference I have attended. Game-changing thinkers giving inspiring presentations to a high grade, intelligent and receptive audience. Rewarding on a personal and a business level."

Crispin Jameson, Chief Strategy Officer, The Brand Union