The Big Rethink 2012

Welcome to The Big Rethink 2012: Consumers To understand the world that your business operates in, how it’s changing and what it could be like in the future, you need to understand consumers. The behaviour of consumers and citizens defines the businesses, social and political landscape. The way people communicate, influence each other, buy things, spend their time and shape their society will determine the risks and opportunities facing your company.

We are delighted to be reconvening our audience for The Big Rethink, now in its third year, on March 8th 2012 at the HAC in London to answer some of the biggest questions you have about consumers. An unexpected and engaging set of individuals will take to the stage to deliver inspiring content and we will encourage our audience members to participate throughout the day so that experiences, insights and ideas are shared.

The Big Rethink will challenge you to rethink:

- How consumers could change the world you operate in
- How consumers could change how you do business
- How the written word can have a huge impact on consumers
- How imagination and creativity can engage your consumer
- How you go about digesting information that consumers have shared with you
- How you can go about achieving true customer focus

The Big Rethink will encourage you to ask the right questions:

- Do you really understand them?
- Do you really understand how they are changing?
- Is your company really responding intelligently to the opportunities and the risks that they present?

We will be sharing knowledge and experiences and promoting discussion in work groups around the questions raised throughout the day. The insights and ideas from these discussions will be fed to the stage and entered onto our thought map via social media, audience polling and direct conversation with speakers.

We invite you to acquaint yourself with the content from the series so far: