The Big Rethink 2012

Led by our exceptional chair Robert Lane Greene and described by one of our delegates as the 'best conference [he had] ever been to', The Big Rethink opened its doors to over 200 senior marketers and brand experts on Thursday March 8th. They gathered to hear from 17 speakers who delivered enlightening presentations on consumer engagement and how it is changing.

THE HIGHLIGHTS
Particular highlights included our Think Visually scriber who mapped out the day's content on paper using a marker pen; 37 engaged tweeters communicating their thoughts on the content throughout the day; a session on poetry writing where all audience members were invited by The Writer to sum up their thoughts on the event in a HAIKU and last but not least keynoting Rory Sutherland who was a split-second away from receiving a standing ovation. He thinks marketers should not be held fully accountable - this was of course welcome news to our audience!

The Big Rethink challenged our audience to rethink:

- How consumers could change the world you operate in
- How consumers could change how you do business
- How the written word can have a huge impact on consumers
- How imagination and creativity can engage your consumer
- How you go about digesting information that consumers have shared with you
- How you can go about achieving true customer focus

The Big Rethink encouraged our audience to ask the right questions:

- Do you really understand them?
- Do you really understand how they are changing?
- Is your company really responding intelligently to the opportunities and the risks that they present?

We shared knowledge and experiences and promoted discussion in work groups around the questions raised throughout the day. The insights and ideas from these discussions will be fed to the stage and entered onto our thought map via social media, audience polling and direct conversation with speakers.

Further content from the series so far: