Big Rethink 2014

The Big Rethink 2014 is about meeting the challenge to make marketing feel personal to every customer. Customers empowered by digital technology expect marketing to provide value that is tailored to their interests and be delivered in a way that fits in seamlessly with their life. They want to receive relevant information and interaction at the right times in the right places.

Although marketers are meeting these demands in some respects, technological innovation in the next 5 years will drive higher consumer expectations and provide new opportunities for marketers to engage people in more personal ways.

At the next Big Rethink we will discuss how to make marketing more personal. As always, we will invite top marketers with relevant insights to share, and speakers from outside marketing with surprising perspectives and new ideas to present. Take part to better understand the future of marketing and rethink how you can prepare for it.