- WORLDWIDE
- United Kingdom
The Big Rethink - programme 2012
| 08.00 | REGISTRATION AND REFRESHMENTS |
|
09.00 |
WELCOME FROM CHAIR Robert Lane Greene, Journalist and Correspondent, The Economist |
| CHANGING CONSUMERS: Three fresh perspectives on the challenge |
|
09.10 |
HOW CHANGING VALUES WILL CREATE A COMPLETELY DIFFERENT KIND OF BUSINESS Anne Lise Kjaer, Futurist, Kjaer Global |
| 09.25 | SEMIOTICS AND THE CONSUMER: COMMUNICATING WITH MEANING Alex Gordon, Chief Executive Officer, Sign Salad |
| 09.40 | ACHIEVING TRUE CUSTOMER FOCUS: DO YOU THINK YOU HAVE HEARD IT ALL BEFORE? Nader Tavassoli, Professor, London Business School; Non-executive Chairman, The Brand Inside |
| 09.55 | QUESTIONS FOR THE SPEAKERS All speakers will come together on stage to answer your questions as a panel. |
| 10.20 | BRAND AS WE KNOW IT IS DEAD Sue Daun, Worldwide Head of Brand Experience and JR Little, Senior Strategist, The Brand Union |
| 10.40 | NETWORKING BREAK |
| RETHINKING WHAT YOUR COMPANY SHOULD DO ABOUT CHANGING CONSUMERS: PART 1 - Big companies |
| 11.00 | TELL THE TRUTH Jonathan Salem Baskin, President, Baskin Associates Sue Unerman, Chief Strategy Officer, MediaCom |
| 11.15 | BIG COMPANY CASE STUDY Jeff Dodds, Executive Director, Brand and Marketing, Virgin Media |
| 11.30 | BIG COMPANY CASE STUDY Chris Clark, Group Head of Marketing, HSBC |
| 11.45 | QUESTIONS FOR THE SPEAKERS |
| BIG IDEA: Rethinking how imagination and creativity can engage consumers |
| 12.10 | Rory Sutherland, Executive Creative Director and Vice-chairman, OgilvyOne London; Vice-chairman, Ogilvy Group UK |
| WORDSTOCK |
| 12.40 |
Nick Parker and Neil Taylor from The Writer |
| 13.00 | LUNCH |
| RETHINKING WHAT YOUR COMPANY SHOULD DO ABOUT CHANGING CONSUMERS PART 2 - Small Companies |
| 14.00 | SESSION I: POWER TO THE PEOPLE! John Mitchinson, Co-founder & Publisher, Unbound |
| 14.15 | SESSION II: SMALL COMPANY CASE STUDY Simon Morris, Chief Marketing Officer, LOVEFiLM, and Non-executive Director, graze.com |
| 14.30 | SESSION III: SMALL COMPANY CASE STUDY |
| 14.45 | QUESTIONS FOR THE SPEAKERS |
| 15.05 | COFFEE BREAK |
| THE CUSTOMER VOICE |
| 15.15 | ASIAN CONSUMERS Akapol Sorasuchart, President, Thailand Convention and Exhibition Bureau |
| 15.30 | MEET YOUR FUTURE CUSTOMERS: "WHAT WE WANT, AND HOW WE WANT TO GET IT" |
| 16.00 | WHAT SHOULD YOU DO WITH WHAT YOUR CUSTOMERS TELL YOU? Simon Roberts, Anthropologist, ReD Associates Julia Woodham-Smith, Partner, Hall and Partners |
| MAKING SENSE OF IT ALL |
| 16.30 | KEYNOTE ADDRESS James Harkin, Social forecaster and Author of Niche |
| 17.00 | WORDSTOCK: THE RETURN Nick Parker and Neil Taylor from The Writer |
| 17.15 | CHAIR'S CLOSING REMARKS Robert Lane Greene, Journalist and Correspondent, The Economist |
| 17.30 | DRINKS RECEPTION Sponsored by Thailand Convention and Exhibition Bureau (TCEB) |
