The Big Rethink 2010

The Big Rethink was held in March 2010, giving business leaders the opportunity to sample the fresh thinking needed to seize opportunities in today's volatile world. As powerful forces revolutionise business across the globe and influence customers needs and wants business leaders are having to think differently. This is what The Big Rethink revealed.

Economist Conferences worked with the Design Council and an advisory board of industry experts to develop content for the event. Economist Conferences was solely responsible for all commercial, sponsorship and financial relationships in connection to this event.

"Design thinking is what has allowed our new venture, PACT to earn the devotion of our customers while minimizing our environmental impact."
Jason Kibbey, Chief Executive Officer and Co-Founder, PACT

“All organisations need to move from analogue innovation, leadership and strategic processes to truly thinking digital. Without this they will fail to seize their opportunity to design the future of their markets - and the world as a whole."
Nick Jankel, Collaborative Innovation Pioneer, Media Philosopher and Chief Executive Officer, wecreate

“Most businesses begin with an idea - they are designed from the raw materials of customers, products, finance, distribution, etc. But the new, improved designs - the next business model - are likely to be incremental improvements of that original design. Learning how to challenge your own business model is a critical skill that we can learn from design thinking.”
Steve Evans, Professor of Life Cycle Engineering, Cranfield University