The Games: Opportunities for Business

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The Games: Opportunities for Business. Global webinar and interactive research report


The motto for the London Olympics has been revealed as Inspire a generation; but is it as inspiring for business leaders as it is for the audiences watching and the people participating?

ABOUT THE WEBINAR: Beijing, London and Rio met via telepresence on July 11th along with 400 live viewers from over 40 countries worldwide for a debate around the impact of the games on business and society. Spanning three timezones, panellists in the past, current and future Olympic host cities share their perspectives and discuss how the impact and legacy of the games can vary with culture and geography.
Watch the full global webinar »

RESEARCH: To complement the webinar discussion held in July 2012, the Economist Intelligence Unit has brought together, in an interactive digital report, the views of prominent experts on the Olympic impact as well as those of business people in Beijing, London and Rio.
Read more about the report and view the interactive edition » 
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