The Pharma Summit 2011
Having taken place at The Dorchester on February 10th 2011, The Pharma Summit looked at how the pharma industry needs to rebuild its image and position itself as a key industry in tomorrow's marketplace.
David Redfern: Pharma’s value proposition - how the industry must change
John Lechleiter: Is there a future for the research-led pharma company?
James Allen Heywood: A new model for healthcare – how does Pharma fit?
Nicolas Sireau: Moving away from the blockbusters: innovative approaches to orphan diseases
Panel: The case for personalised medicine – is this the future and, if so, how will we pay for it?
Panel: Where’s hot and where’s not: Seeking opportunities in tomorrow’s markets
Panel: Forget command and control – try engagement: Repositioning pharma for a new era
Jonathan Sands: Closing address: Rebranding pharma
Iain Scott: Chairs closing remarks